Business Plan — Brightway Agency Template

Agency setup

Customizes the header & saves automatically

Agency name (after "Brightway,")

Market area / location

Lines of business

Owner name

Your data is saved automatically in this browser.

Goals & Targets

Activity Variables

Producer Calculator

Org Chart

Marketing Calendar

Enter your base targets to populate all three years

Y1 monthly new premium ($)

Y2 monthly new premium ($)

Y3 monthly new premium ($)

Commission rate — new biz (%)

Renewal commission rate (%)

Y2 renewal rate (%)

Y3 renewal rate (%)

Override / bonus (%)

Year 1 — Launch

Monthly new premium—

New biz commission / mo—

Override / mo—

Renewal premium (Y1)—

Renewal comp (Y1)—

Total monthly revenue—

Annual income—

Activity targets

Quotes / day7–10 HH

Referral COIs10–12

Staff+1 licensed

Year 2 — Scale

Monthly new premium—

New biz commission / mo—

Override / mo (new)—

Renewal book from Y1—

Renewal commission / mo—

Total monthly revenue—

Annual income—

Activity targets

Renewal rate85%

Quotes / day12–15 HH

Producers added1–2

Year 3 — Grow

Monthly new premium—

New biz commission / mo—

Override / mo (new)—

Renewal book from Y1+Y2—

Renewal commission / mo—

Total monthly revenue—

Annual income—

Activity targets

Renewal rate85%

Team size4–5 total

Service support1 staff

Renewal comp is based on prior-year written premium x renewal rate x renewal commission rate. Y1 has no renewal comp (first year). Y2 renews Y1 book. Y3 renews Y1+Y2 combined book at each year's renewal rate.

Adjust activity inputs

Quotes per day (HH)8

Close rate (%)30%

Avg premium / policy ($)$1,800

Commission rate — new (%)12%

Renewal commission rate (%)10%

Renewal rate (%)85%

Active referral COIs

Avg referrals per COI / mo

Quotes / month

—

est. 22 work days

Policies / month

—

at current close rate

New biz premium / mo

—

New biz commission / mo

—

Renewal book (Y2 est.)

—

prior yr x renewal rate

Renewal comp / mo (Y2)

—

Referral leads / mo

—

Referral revenue / mo

—

Solo — owner only

+ 1 producer

+ 2 producers

Revenue inputs

Owner monthly new premium ($)

Owner commission rate (%)

Owner renewal premium / mo ($)

Owner renewal comm rate (%)

Producer monthly new premium ($)

Producer gross comm rate (%)

Producer split to them (%)

Agency override / bonus (%)

Owner new biz comm

—

Owner renewal comm

—

Producer gross comm

—

Split paid to producer(s)

—

Agency net on producer(s)

—

Override / bonus

—

Total agency revenue / mo
—

Annual revenue

—

Total premium written / yr

—

Revenue vs solo

—

Revenue multiplier

—

Producer margin to agency

—

Legend: Now Active Year 1 Planned hire Year 2 Planned hire Year 3 Planned hire All fields are editable — click to fill in names, notes, and targets.

Now — active

Year 1 hire

Year 2 hire

Year 3 hire

Producer expectations (each hire) — editable

Add marketing event / campaign

Event title

Date

End date (optional)

Business Plan — Brightway, Your Agency Name